MARKETING EXPERIMENTS
The 1 2 Knock-Out Punch: Email And Telemarketing In Quick Succession
15 December 2016 logo Kenelm Tonkin

The 1-2 Knock-Out Punch: Email And Telemarketing In Quick SuccessionExperienced marketers know to mix media.

Blasting email after relentless email, and nothing else, is never a good look from your prospects’ perspective.

Neither is harassing call after call. Or even a deluge of mail.

Experienced marketers know that it’s much better to design campaigns with a mix of media in mind, incorporating a savvy combination of email, telemarketing, mail, mobile, pay per click advertising, print, word of mouth, strategic alliances, external partnership channels, events and more.

It makes sense, right? People absorb information in different ways, at varying times, on different devices. And they have preferences.

Here’s another truth. Marketers have a budget. So it makes sense to prioritise the channels used.

So which combinations work well?

Well, word on the street directly from too many List Marketeer clients to ignore is that an email followed immediately by some telemarketing is a knock-out 1-2 punch. We’re hearing a lot of success using this technique.

For instance, one client in the B2B publishing space ran a subscription renewal campaign recently. Last year, they simply sent 3 emails and achieved a 78% renewal rate. This year, they sent 3 emails again, but this time ran the second one in batches over their subscriber list so their small telemarketing team could make a call within 4 hours of email two.

Result: 93%

We have several other clients who are doing this right now.

List Marketeer recommends you try this email-telemarketing combination. Make sure the time lag between email and call is short. See if it works in successfully moving more of your prospects to action.

Of course, List Marketeer offers email, telephone and even mobile numbers for all your campaign needs. Search Now for the list you need.

Happy marketing!


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